I've been giving a lot of thought to our blog strategy, and I believe breaking it down into 4 categories based on our business and its current issues is the route I am going to start with. I will see if any of these catch any traction over the next year or so. I will be trying to keep things relevant and engaging for our audience. Make sure to interact with the posts if there is anything that you find valuable.
First, I'm thinking of diving into project-centric content. I feel that the play by play of every project may be interesting to some people. The goal will be to showcase the real experiences of our crews day to day grind. It adds that personal touch and lets potential clients connect with the human side of our business. This will probably dove-tail into some sort of vlog too.
And of course, let's not forget about our amazing team. Employee stories could be a recurring gem in our content calendar. Weekly blogs and vlogs that highlight the people behind the scenes – their journeys, challenges, and victories. We have very interesting employees with diverse backgrounds. I think this one could potentially be the most entertaining.
Now, for the educational bit – a weekly category that dives deep into specific topics relevant to our industry. Three blogs a week, each going into the nitty-gritty details. We already do a tip of the week on social, so I think I am just going to make each tip a 3 part series diving into why that tip is important, the science behind it, etc..
And for that extra touch of authenticity, why not have a weekly blog and/or vlog dedicated to the business side of Statement? I plan on going in depth on weather, employee, equipment, cashflow challenges that we may come across; my thought process behind getting through or around them and then a follow up to see how bad I did or did not do haha.
In a nutshell, this multifaceted blog strategy is designed to keep our content fresh, relevant, and appealing. It's not just about addressing business-related issues but also educating, engaging, and showcasing the human side of our brand. I'm excited about the possibilities this approach brings to our storytelling journey.