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Statement Lawn, Year 3- Fear

The evolution of my business took a giant leap when I decided to expand the operation. It was like upgrading from a one-man show to a full-fledged circus. We invested in a new truck, loaded up on shiny equipment, and had to dive into the world of insurance for the first time. With a crew now in play, salaries became a priority, making sure everyone got their fair share before I even considered my own paycheck.


In the pursuit of growth, sacrifices were inevitable. I skipped my own pay for six long months, hustling through the winter with a second job just to keep the dream alive. It was a tough period, but the vision of building something bigger than myself kept me going.


Securing contracts for mowing and landscape maintenance from local municipalities added a whole new layer to the business. Suddenly, we were juggling significant responsibilities and had to level up in terms of efficiency and execution. The real challenge was not just the work but instilling the right work ethic and culture in the team. I did my best to become the coach, mentor, and sometimes, the cheerleader, ensuring that the crew not only met but exceeded expectations.


Training became a key component as we took on more substantial contracts. It wasn't just about getting the job done; it was about doing it exceptionally well. The success of the business was now tied to the collective efforts of the team.


All the hard work paid off as we closed the year with $263,000 in sales. The journey was filled with lessons, sweat, and a fair share of sleepless nights, but it was worth it. The business had transformed into a thriving entity, and the investments made in people, equipment, and culture laid the foundation for even greater things ahead..


Stay Hungry.



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